Email Marketing Platforms Compared: Mailchimp, Brevo and the Alternatives
Social platforms rent you an audience. Email lets you own one — which is why a newsletter still outperforms most paid channels per euro spent. However,…
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Email marketing still returns more per euro than most channels, because you own the list. Nobody can change an algorithm and take it away. This tag covers choosing a platform, growing a list honestly, and writing something people open. It also covers the parts that decide delivery: authentication, list hygiene and timing. Rented reach is not an audience.